SEO Audit and SEO Strategy to Get a Website on a Roll
Burger Theory is a burger restaurant in Bristol offering delicious burgers, fries and drinks in a friendly astmosphere.
Challenge
Burger Theory felt like they were falling behind their competitors. They didn't feel like their website was performing and wanted help understanding why this was happening. They needed to improve their local SEO to turn their web traffic into footfall.
Solution
Wave immediately got to work auditing their SEO performance, analysing and cross-referencing data from multiple sources and performing a SEO MOT to find out how their website's technical infrastructure was performing. We also did a competitor analysis, looking at how competitors were performing in terms of web traffic, domain authority, back links and targeted keywords.
Once we gathered all this information, we created a data-driven SEO strategy that would increase organic website traffic and boost Burger Theory's search ranking. We paid special attention to Local SEO tactics and improvements so that when people searched for a local burger bar, Burger Theory would outrank their competitors and get people through the front door.
Services Provided
✓Competitor Analysis of brand visibility online
✓ Benchmarking current website performance against competitors
✓ Evaluation of content marketing efforts and outcomes
✓ Identification of growth opportunities for organic search traffic
✓ Strategic recommendations for long-term success in digital marketing
✓ SEO infrastructure audit
✓ Resource audit and report
✓ SEO Strategy including detailed actions
✓ PESTLE analysis of macro environment
Results
✓ Better oversight of how their competitors are performing and positioning themselves
✓ A renewed focus on local SEO tactics and getting people through the shop door and purchasing food.
✓ A roadmap that enables Burger Theory autonomy with activities they can spread throughout the year to improve their performance
“With Wave's help, we have identified areas of improvement and now have a road map to improve our search ranking result – we better understand how our competitors are positioning themselves and can act accordingly.”
