Digital Transformation that Powers Growth Throughout A Pandemic
Challenge
Ginger & Pickles is a popular group of restaurants in Cheshire. But it was not set up with scale in mind. Their booking and online ordering systems were dated and hard to keep up with when it came to customer relations.
Solution
Wave helped the G&P team by building a tech stack that supports growth and invigorating the company’s digital footprint and customer relations. When the pandemic hit, we helped them pivot to online ordering and creating new revenue streams through diversified product lines and a Shopify site. Not only did Ginger and Pickles survive the pandemic, they opened two new locations within a year…
Services Provided
✓ Tech consultancy
✓ Shopify online store
✓ Digital ordering system
✓ Accounting and POS systems installation and integrations
✓ Content Marketing and SEO strategy
✓ Full service marketing support
Results
✓ Opened two new locations during the pandemic
✓ 62% additional revenue
✓ 13% increase in average order value
✓ Top SERP rankings for key non-branded phrases
✓ Positioned business for growth with scalable tech stack
“The Wave team are extremely knowledgable about what it takes to grow a business. They not only take care of our digital presence, but they support us through the full customer experience from online ordering to new products to point of sale technology. With their support we’ve grown from one to four locations and successfully survived the pandemic.”
