Groombridge Farm Shop is an independent farm shop in the heart of Kent. They specialise in local produce as the key to reducing our food's carbon footprint.
Challenge
During the pandemic consumer habits changed drastically as people wanted to support their local businesses, there was also a surge in demand for ‘safe shopping methods’ such as delivery or click & collect.
Solution
Wave came in to create a seamless e-commerce experience with click & collect and delivery options enabling Groombridge to meet the needs of their customers, reach new customers, and help the business grow.
Services Provided
✓ Shopify online store
✓ Set up apps for delivery and click & collect
✓ Content marketing and SEO strategy
✓ Social media training
✓ Stock management system
✓ Email and blog training
✓ Google my Business optimisation
Results
✓ 50% mobile sales
✓ 3170% increase in online sessions per quarter
✓ 16.4k searches per quarter
✓ Digitalisation of stock
✓ Growth in-store and online despite the effects of the pandemic
“The Wave team completely transformed our business from solely in-store to having the option for a digital click and collect service. This worked amazingly for customers who didn't feel comfortable browsing in-store whilst we were in the midst of a lockdown. This service increased our sales and we had a surge in popularity as members of the public made efforts to support small businesses. Our branding is now a lot more coherent and our website is set up and ready to grow with us."
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